Industry · NAICS 541910

Marketing Research and Public Opinion Polling

Open notices · Coming up for re-bid · Who wins this work · Typical award sizes

Money by year

  • FY2023$312.22M
  • FY2024$229.11M
  • FY2025$190.41M
  • FY2026$231.34M

Obligations (money committed) in prime awards, from USAspending.gov.

Companies winning it, FY2025

  1. National Opinion Research Center $46.40M
  2. Westat, Inc. $23.23M
  3. Telaforce, LLC $13.92M
  4. Gritter - Francona, Inc $12.89M
  5. Ignited LLC $11.47M
  6. Dix Gra Inc $11.46M
  7. Cic Research, Inc. $6.56M
  8. The District Communications Group LLC $5.88M
  9. Research Triangle Institute $5.75M
  10. Data Recognition Corporation $5.38M

Where the work is, FY2025

  1. Maryland $53.03M
  2. Illinois $48.37M
  3. District of Columbia $38.28M
  4. California $13.41M
  5. Georgia $13.15M
  6. Virginia $9.89M
  7. Connecticut $3.81M
  8. (outside the US) $2.60M

Contracts ending in the next 12 months

53 contracts, $533.73M with options. The largest:

ContractIncumbentEndsValue with options
75F40121C00072
NIELSENIQ COMMERCIAL MARKETING AND SALES DATA
Nielsen Consumer LLC2026-10-24$4.57M
N0018925CZ002
ASSESSMENT STUDY
Gallup, Inc.2026-10-31$5.70M
75FCMC25FJ160
LOGICAL FOLLOW-ON TO SUPPORT INTEGRATED COMMUNICATIONS MANAGEMENT OPERATIONS AND TECHNICAL ASSISTANCE (ICMOTA) . THE PURPOSE OF THIS CONTRACT IS TO PROVIDE BROAD OPERATIONAL AND TECHNICAL SUPPORT TO THE CMS/OFFICE OF COMMUNICATIONS/PARTNER RELATIONS
Novak Birch, Inc2026-10-31$1.49M
75Q80125F32002
TASK ORDER 2 - CLIN0001 SURVEY OPTION PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E.
Westat, Inc.2026-11-30$149.75M
75D30125F00010
NATIONAL IMMUNIZATION SURVEY 2023-2029
National Opinion Research Center2026-12-31$26.51M
75D30125F00011
NATIONAL IMMUNIZATION SURVEY 2023-2029
National Opinion Research Center2026-12-31$11.90M
1331L524F13500549
INTERNATIONAL TRAVEL SURVEY
Cic Research, Inc.2027-01-31$14.88M
693KA923C00003
GA SURVEY
Tetra Tech Ma, Inc2027-01-31$4.43M
19GE5021C0034
OVERSEAS CONTRACT
Domestic Awardees (Undisclosed)2027-01-31$3.26M
2023H221C00020
EXPERT WITNESS SERVICES
Cornerstone Research Inc2027-01-31$2.97M

All of them, with filters →

Open notices

All 1 open notices →

From USAspending.gov prime awards and SAM.gov notices. Sources and limits

NAICS 541910 Marketing Research and Public Opinion Polling: federal buyers and winners · SpendQuery