W9124D23F0031↗

Name: W9124D23F0031: Local Media (Usarec)
Creator: SpendQuery
License: https://creativecommons.org/licenses/by/4.0/

DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $97.99M obligated so far for support- management: advertising. Its period of performance ended 2023-12-02.

Key facts · data as of Oct 25, 2026

Recipient: DDB Chicago Inc.
Awarding agency: Department of the Army (Department of Defense)
Contracting office: W6QM Micc-Ft Knox (W9124D)
Obligated to date: $97.99M
Potential value: $60.39M
Ends: 2023-12-02

Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 25, 2026.

Cite this page: SpendQuery, Award W9124D23F0031, data as of Oct 25, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D23F0031_9700_W9124D19D0001_9700

DDB Chicago Inc.: all federal awards · Department of Defense: spending · W6QM Micc-Ft Knox: what it buys

LOCAL MEDIA (USAREC)

Delivery Order · Department of the Army · to DDB Chicago Inc. (UEI ZYCVPMAU6MH8) · data as of 2026-10-25

Obligated to date$97.99M46 actions

Current value$60.39Mwith options exercised

Period2022-12-03 → 2023-12-02current end date

Passed on$78.87Mto 8 subcontractors

What it is

Product or service: Support- Management: Advertising (PSC R701)
Industry: Advertising Agencies (NAICS 541810)
Contracting office: W6QM Micc-Ft Knox (W9124D)
Competition: Full and open competition
Pricing: Cost plus fixed fee
How it was bought: Single-award IDIQ · under W9124D19D0001
Solicitation: W9124D16R0046
Where the work is: Cook, IL · district IL-07

Obligations by fiscal year

FY2023$98.38M

FY2024$3.1K

FY2025-$388.9K

SpendQuery holds FY2023 on; earlier years are on USAspending.gov.

Subcontractors: where the money went next

8 subawards totaling $78.87M (80.5% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.

Subcontractor	Amount	Subawards	Where	First	Last
Omd USA LLC	$29.57M	1	NY	2022-12-03	2022-12-03
The Marketing Arm Inc	$25.74M	1	TX	2022-12-03	2022-12-03
Fleishman-Hillard Inc	$19.58M	1	DC	2022-12-03	2022-12-03
Omnicom Media Group Holdings Inc	$1.35M	1	NY	2022-12-03	2022-12-03
Fluent360 LLC	$1.35M	1	IL	2022-12-03	2022-12-03
Rapp Illinois Inc	$605.6K	1	NY	2022-12-03	2022-12-03
Fors Marsh Group LLC	$586.3K	1	VA	2022-12-03	2022-12-03
Critical Mass (U.S.) Inc.	$72.9K	1	IL	2022-12-03	2022-12-03

The largest single subawards

Date	To	Amount	For
2022-12-03	Omd USA LLC	$29.57M	OMD PERFORMS MEDIA PLANNING, BUYING AND MANAGEMENT SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	The Marketing Arm Inc	$25.74M	TMA PERFORMS LOCAL MEDIA SUPPORT, SMSP, GFP MANAGEMENT AND EVENTS SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	Fleishman-Hillard Inc	$19.58M	FH PERFORMS SOCIAL MEDIA MANAGEMENT AND PR SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	Omnicom Media Group Holdings Inc	$1.35M	ANNALECT PERFORMS DATA, TECH AND ANALYTICS FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	Fluent360 LLC	$1.35M	FLUENT360 PERFORMS HISPANIC AND MULTI-CULTURAL MARKETING SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	Rapp Illinois Inc	$605.6K	RAPP PERFORMS DIGITAL MARKETING CONSULTING SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	Fors Marsh Group LLC	$586.3K	FORS MARSH PERFORMS RESEARCH AND STRATEGY CONSULTING SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.
2022-12-03	Critical Mass (U.S.) Inc.	$72.9K	CRITICAL MASS PERFORMS DIGITAL MARKETING AND STRATEGY SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER.

Every action

46 actions since 2022-12-01. Each is a modification or amendment with the money it added or took back.

Date	Modification	Kind	Amount	What the agency wrote
2025-07-02	P00022	Supplemental agreement (work within scope)	-$388.9K	FY23 LSO DEOB CLOSEOUT
2025-07-02	P00022	Supplemental agreement (work within scope)	$0	FY23 LSO DEOB FOR CLOSEOUT
2024-09-25	P00021	Supplemental agreement (work within scope)	$0	REA FY23
2024-09-25	P00021	Supplemental agreement (work within scope)	$3.1K	REA FY23
2023-10-30	P00020	Supplemental agreement (work within scope)	$0	LOCAL MEDIA
2023-10-30	P00020	Supplemental agreement (work within scope)	$0	LOCAL SUPPORT
2023-09-25	P00019	Funding only	-$30.0K	LOCAL MEDIA
2023-09-25	P00019	Funding only	-$1.56M	LOCAL SUPPORT
2023-09-14	P00018	Supplemental agreement (work within scope)	-$4.28M	LOCAL MEDIA (CIVILIAN MEDIA)
2023-09-14	P00018	Supplemental agreement (work within scope)	$5.22M	LOCAL SUPPORT (CIVILIAN MEDIA)
2023-07-27	P00017	Funding only	$0	LOCAL MEDIA (ARNG SMSP)
2023-07-27	P00017	Funding only	$4.27M	LOCAL SUPPORT
2023-06-12	P00016	Supplemental agreement (work within scope)	$7.09M	LOCAL MEDIA (ARNG SMSP)
2023-06-12	P00016	Supplemental agreement (work within scope)	$2.98M	LOCAL SUPPORT
2023-05-31	P00015	Funding only	$4.00M	LOCAL MEDIA
2023-05-31	P00015	Funding only	$3.58M	LOCAL SUPPORT
2023-05-26	P00014	Funding only	$980.0K	LOCAL MEDIA (USAREC)
2023-05-26	P00014	Funding only	$20.0K	LOCAL SUPPORT
2023-05-18	P00013	Supplemental agreement (work within scope)	$0	LOCAL MEDIA - HASS SURVEY
2023-05-18	P00013	Supplemental agreement (work within scope)	$81.5K	LOCAL SUPPORT - HASS SURVEY
2023-05-04	P00012	Supplemental agreement (work within scope)	$256.6K	FY23 LOCAL MEDIA, CIVILIAN EVENTS
2023-05-04	P00012	Supplemental agreement (work within scope)	$0	LOCAL SUPPORT
2023-04-25	P00011	Supplemental agreement (work within scope)	$0	LOCAL MEDIA (USAREC) INCORPORATION OF SOFA - ROK CLAUSE.
2023-04-25	P00011	Supplemental agreement (work within scope)	$0	LOCAL SUPPORT INCORPORATION OF SOFA - ROK CLAUSE
2023-03-27	P00010	Supplemental agreement (work within scope)	$0	FY23 LSO - FINALIZATION OF NETFLIX CHANGE ORDER P00001 AND INCREMENTAL FUNDING
2023-03-27	P00010	Supplemental agreement (work within scope)	-$20.9K	FY23 LSO - FINALIZATION OF NETFLIX CHANGE ORDER P00001 AND INCREMENTAL FUNDING
2023-03-13	P00009	Funding only	$8.08M	INCREMENTAL FUNDING
2023-03-13	P00009	Funding only	$13.52M	INCREMENTAL FUNDING
2023-02-23	P00008	Supplemental agreement (work within scope)	$5.62M	LOCAL MEDIA ARNG SMSP RAMSEY ESPORT
2023-02-23	P00008	Supplemental agreement (work within scope)	$4.59M	LOCAL SUPPORT - ARNG SMSP RAMSEY ESPORT
2023-02-13	P00007	Supplemental agreement (work within scope)	$994.4K	FY23 LOCAL, SOCIAL, OPS INFRASTRUCTURE TO MODIFICATION TO ADD THE ANTHEM SOCIAL REQUIREMENT.
2023-02-13	P00007	Supplemental agreement (work within scope)	-$994.4K	FY23 LOCAL, SOCIAL, OPS INFRASTRUCTURE TO MODIFICATION TO ADD THE ANTHEM SOCIAL REQUIREMENT.
2023-02-08	P00006	Supplemental agreement (work within scope)	$470.5K	LOCAL MEDIA (USAREC)
2023-02-08	P00006	Supplemental agreement (work within scope)	$7.66M	LOCAL SUPPORT MARCH ANTHEM (LOCAL)
2023-01-26	P00005	Funding only	$3.90M	FY23 LOCAL, SOCIAL AND OPERATIONAL INFRASTRUCTURE TASK ORDER INCREMENTAL FUNDING MODIFICATION.
2023-01-26	P00005	Funding only	$6.12M	FY23 LOCAL, SOCIAL, OPS INFRASTRUCTURE TO INCREMENTAL FUNDING.
2023-01-19	P00004	Change order	$4.66M	LOCAL MEDIA (USAREC)
2023-01-19	P00004	Change order	$0	LOCAL SUPPORT
2022-12-14	P00003	Change order	$0	LOCAL MEDIA (USAREC)
2022-12-14	P00003	Change order	$2.50M	ANTHEM SOCIAL
2022-12-13	P00002	Change order	$0	LOCAL SUPPORT
2022-12-13	P00002	Change order	$3.10M	LOCAL SUPPORT
2022-12-05	P00001	Change order	$0	LOCAL MEDIA (USAREC)
2022-12-05	P00001	Change order	$278.7K	PR/SOCIAL - NETFLIX RESPONSE REQUIREMENT
2022-12-01	0		$6.26M	LOCAL MEDIA (USAREC)
2022-12-01	0		$9.02M	LOCAL SUPPORT

Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-25). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗