W9124D19D0001↗

DDB Chicago Inc. received this contract vehicle from W6QM Micc-Ft Knox, Department of the Army: $0 obligated so far for support- management: advertising. It runs to 2028-11-19.

Key facts · data as of Oct 23, 2026

Recipient
DDB Chicago Inc.
Awarding agency
Department of the Army (Department of Defense)
Contracting office
W6QM Micc-Ft Knox (W9124D)
Obligated to date
$0
Potential value
$4.00B
Ends
2028-11-19

Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 23, 2026.

Cite this page: SpendQuery, Award W9124D19D0001, data as of Oct 23, 2026, https://spendquery.com/award?id=CONT_IDV_W9124D19D0001_9700

US ARMY MARKETING AND ADVERTISING PROGRAM. CEILING FOR THIS IDIQ IS $4 BILLION.

Idc · Department of the Army · to DDB Chicago Inc. (UEI ZYCVPMAU6MH8) · data as of 2026-10-23

Obligated to date$09 actions
Potential value$4.00Bif every option is used
Period2018-11-20 → 2028-11-19current end date

What it is

Product or service
Support- Management: Advertising (PSC R701)
Industry
Advertising Agencies (NAICS 541810)
Contracting office
W6QM Micc-Ft Knox (W9124D)
Competition
Full and open competition · 5 offers received
Pricing
Order dependent (set on each order)
How it was bought
Contract vehicle (IDV) itself
Solicitation
W9124D16R0046

Obligations by fiscal year

FY2023$0
FY2024$0
FY2025$0
FY2026$0

SpendQuery holds FY2023 on; earlier years are on USAspending.gov.

Subcontractors: where the money went next

No subawards reported for this award. Primes report subawards of $30,000 or more; many awards have none.

Orders under this vehicle

40 orders worth $2.38B (current value). The largest:

Every action

9 actions since 2023-02-27. Each is a modification or amendment with the money it added or took back.

DateModificationKindAmountWhat the agency wrote
2026-05-27P00019Supplemental agreement (work within scope)$0ARMY ADVERTISING AND MARKETING
2025-02-13P00018Option exercised$0EXERCISES AWARD TERM 2 OPTION YEAR OF ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT
2024-11-26P00017Supplemental agreement (work within scope)$0MODIFICATION PROVIDES FOR GOARMY CONTACT CENTER (GACC) CAPABILITY EXPANSION UNDER THE ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT.
2024-05-16P00016Supplemental agreement (work within scope)$0MODIFICATION TO UPDATE AWARD TERM PLAN & GFP CLAUSES
2024-01-31P00015Supplemental agreement (work within scope)$0MODIFICATION PROVIDES FOR PRODUCT MANAGEMENT / APPROACH ACTIVITIES TO BE ADDED TO CORE OPERATIONS UNDER THE ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT.
2023-09-05P00014Supplemental agreement (work within scope)$0ARMY MARKETING AND ADVERTISING PROGRAM CONTRACT MODIFICATION TO INCORPORATE NEW AND UPDATED SCA WAGE DETERMINATIONS.
2023-08-17P00013Supplemental agreement (work within scope)$0THE PURPOSE OF THIS MODIFICATION IS TO ADD PRESCRIBED/REQUIRED CLAUSE- FAR CLAUSE 52.204-27 PROHIBITION ON A BYTEDANCE COVERED APPLICATION
2023-04-11P00012Supplemental agreement (work within scope)$0MODIFICATION TO UPDATE CONTACT CENTER LANGUAGE IN PERFORMANCE WORK STATEMENT IN ORDER TO CORRECT ERRORS, REMOVE DUPLICATION AND REVISE SERVICE LEVEL AGREEMENTS TO ACCOUNT FOR INCREASED YEARLY ESTIMATES FOR BOTH CALLS AND CHATS.
2023-02-27P00011Supplemental agreement (work within scope)$0THE PURPOSE OF THIS MODIFICATION IS TO ADD PRESCRIBED/REQUIRED CLAUSE- DFARS 252.245-7001 TAGGING, LABELING, AND MARKING OF GOVERNMENT-FURNISHED PROPERTY (APR 2012)

Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-23). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗