W9124D23F0048↗

DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $28.12M obligated so far for support- management: advertising. Its period of performance ended 2023-12-19.

Key facts · data as of Oct 25, 2026

Recipient
DDB Chicago Inc.
Awarding agency
Department of the Army (Department of Defense)
Contracting office
W6QM Micc-Ft Knox (W9124D)
Obligated to date
$28.12M
Potential value
$28.12M
Ends
2023-12-19

Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 25, 2026.

Cite this page: SpendQuery, Award W9124D23F0048, data as of Oct 25, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D23F0048_9700_W9124D19D0001_9700

FY23 CREATIVE PRODUCTION AND DEVELOPMENT

Delivery Order · Department of the Army · to DDB Chicago Inc. (UEI ZYCVPMAU6MH8) · data as of 2026-10-25

Obligated to date$28.12M10 actions
Current value$28.12Mwith options exercised
Period2022-12-19 → 2023-12-19current end date
Passed on$8.83Mto 9 subcontractors

What it is

Product or service
Support- Management: Advertising (PSC R701)
Industry
Advertising Agencies (NAICS 541810)
Contracting office
W6QM Micc-Ft Knox (W9124D)
Competition
Full and open competition
Pricing
Cost plus fixed fee
How it was bought
Single-award IDIQ · under W9124D19D0001
Solicitation
W9124D16R0046
Where the work is
Cook, IL · district IL-07

Obligations by fiscal year

FY2023$28.12M
FY2025$0

SpendQuery holds FY2023 on; earlier years are on USAspending.gov.

Subcontractors: where the money went next

9 subawards totaling $8.83M (31.4% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.

SubcontractorAmountSubawardsWhereFirstLast
Chitra Productions$2.64M1VA2022-12-202022-12-20
Critical Mass (U.S.) Inc.$1.55M1IL2022-12-202022-12-20
Rapp Illinois Inc$923.0K1NY2022-12-202022-12-20
The Marketing Arm Inc$881.3K1TX2022-12-202022-12-20
Fleishman-Hillard Inc$797.1K1DC2022-12-202022-12-20
Fluent360 LLC$752.4K1IL2022-12-202022-12-20
Omnicom Media Group Holdings Inc$536.1K1NY2022-12-202022-12-20
Fors Marsh Group LLC$496.0K1VA2022-12-202022-12-20
Omd USA LLC$258.7K1NY2022-12-202022-12-20
The largest single subawards
DateToAmountFor
2022-12-20Chitra Productions LLC$2.64MCHITRA IS A FULL SERVICE PRODUCTION PARTNER THAT OPERATES THE SRSC PROGRAM WITHIN THE CREATIVE PRODUCTION AND DEVELOPMENT TASK ORDER.
2022-12-20Critical Mass (U.S.) Inc.$1.55MCRITICAL PERFORMS DIGITAL MARKETING AND STRATEGY SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20Rapp Illinois Inc$923.0KRAPP PERFORMS DIGITAL CONSULTING AND STRATEGY SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20The Marketing Arm Inc$881.3KTMA PERFORMS LOCAL MARKETING, GFP MANAGEMENT AND EVENT SUPPORT SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20Fleishman-Hillard Inc$797.1KFH PERFORMS SOCIAL PRODUCTION, MARKETING AND PR SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20Fluent360 LLC$752.4KFLUENT360 PERFORMS HCM SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20Omnicom Media Group Holdings Inc$536.1KANNALECT PERFORMS DATA, TECH AND ANALYTICAL SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20Fors Marsh Group LLC$496.0KFORS MARSH PERFORMS RESEARCH AND STRATEGY SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.
2022-12-20Omd USA LLC$258.7KOMD PERFORMS MEDIA MANAGEMENT AND STRATEGY SERVICES FOR THE CREATIVE DEVELOPMENT AND PRODUCTION TASK ORDER.

Every action

10 actions since 2022-12-20. Each is a modification or amendment with the money it added or took back.

DateModificationKindAmountWhat the agency wrote
2025-05-14P00009Administrative change$0ADMINISTRATIVE MODIFICATION IS TO NOTIFY THE CONTRACTOR OF THE MIGRATION OF THIS AWARD TO THE ARMY CONTRACT WRITING SYSTEM (ACWS).
2023-09-20P00008Funding only-$390.0KMAR ANTHEM
2023-09-07P00007Change order definitized-$2.07MFINALIZATION OF LETTER OF TECHNICAL DIRECTION #23-0022.
2023-07-11P00006Funding only$0MAR ANTHEM
2023-06-01P00005Funding only$2.79MMAR ANTHEM
2023-05-04P00004Funding only$763.0KFY23 CDP TASK ORDER INCREMENTAL FUNDING
2023-03-20P00003Funding only$1.16MINCREMENTAL FUNDING MODIFICATION
2023-02-21P00002Funding only$3.43MINCREMENTAL FUNDING MODIFICATION
2023-01-19P00001Funding only$1.81MINCREMENTAL FUNDING MOD
2022-12-200$20.63MFY23 CREATIVE PRODUCTION AND DEVELOPMENT

Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-25). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗