Putting the award page together from the records…
Putting the award page together from the records…
DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $198.87M obligated so far for support- management: advertising. It runs to 2027-01-29.
Key facts · data as of Oct 22, 2026
Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 22, 2026.
Cite this page: SpendQuery, Award W9124D24F0010, data as of Oct 22, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D24F0010_9700_W9124D19D0001_9700
DDB Chicago Inc.: all federal awards · Department of Defense: spending · W6QM Micc-Ft Knox: what it buys · The follow-on: recompete brief
FY24 DATA & PERFORMANCE
Up for re-bid: ends 2027-01-29. Recompete brief →
SpendQuery holds FY2023 on; earlier years are on USAspending.gov.
8 subawards totaling $40.40M (20.3% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.
| Subcontractor | Amount | Subawards | Where | First | Last |
|---|---|---|---|---|---|
| Rapp Illinois Inc | $18.91M | 1 | NY | 2024-03-01 | 2024-03-01 |
| Omnicom Media Group Holdings Inc | $13.60M | 1 | NY | 2024-03-01 | 2024-03-01 |
| Omd USA LLC | $3.70M | 1 | NY | 2024-03-01 | 2024-03-01 |
| Critical Mass (U.S.) Inc. | $2.07M | 1 | IL | 2024-03-01 | 2024-03-01 |
| Fleishman-Hillard Inc | $846.5K | 1 | DC | 2024-03-01 | 2024-03-01 |
| The Marketing Arm Inc | $549.6K | 1 | TX | 2024-03-01 | 2024-03-01 |
| Fluent360 LLC | $486.6K | 1 | IL | 2024-03-01 | 2024-03-01 |
| Fors Marsh Group LLC | $236.2K | 1 | VA | 2024-03-01 | 2024-03-01 |
| Date | To | Amount | For |
|---|---|---|---|
| 2024-03-01 | Rapp Illinois Inc | $18.91M | RAPP PERFORMS DIGITAL MARKETING AND STRATEGY SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | Omnicom Media Group Holdings Inc | $13.60M | ANNALECT PERFORMS REPORTING, DATA, TECH AND ANALYTICAL SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | Omd USA LLC | $3.70M | OMD PERFORMS MEDIA REPORTING AND ANALYTICAL SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | Critical Mass (U.S.) Inc. | $2.07M | CRITICAL MASS PERFORMS DIGITAL MARKETING AND STRATEGY SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | Fleishman-Hillard Inc | $846.5K | FH PERFORMS SOCIAL MEDIA MARKETING AND PR SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | The Marketing Arm Inc | $549.6K | TMA PERFORMS LOCAL MARKETING AND EVENTS REPORTING AND ANALYTICAL SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | Fluent360 LLC | $486.6K | FLUENT360 PERFORMS HCM MARKETING AND CONSULTING SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
| 2024-03-01 | Fors Marsh Group LLC | $236.2K | FORS MARSH PERFORMS RESEARCH AND STRATEGY SERVICES FOR THE DATA & PERFORMANCE TASK ORDER. |
29 actions since 2024-02-29. Each is a modification or amendment with the money it added or took back.
| Date | Modification | Kind | Amount | What the agency wrote |
|---|---|---|---|---|
| 2026-07-15 | P00028 | Supplemental agreement (work within scope) | $197.0K | DATA AND PERFORMANCE TASK ORDER OPTION YEAR TWO |
| 2026-05-13 | PZ0027 | Change order definitized | $0 | DATA AND PERFORMANCE TASK ORDER OPTION YEAR TWO |
| 2026-01-28 | P00026 | Option exercised | $73.53M | DATA AND PERFORMANCE TASK ORDER OPTION YEAR TWO |
| 2026-01-28 | P00025 | Supplemental agreement (work within scope) | $0 | DATA AND PERFORMANCE TASK ORDER OPTION YEAR TWO |
| 2026-01-22 | P00024 | Supplemental agreement (work within scope) | $0 | DATA AND PERFORMANCE TASK ORDER OPTION YEAR ONE |
| 2025-09-30 | P00023 | Funding only | $3.06M | DATA AND PERFORMANCE TASK ORDER OPTION YEAR ONE |
| 2025-09-26 | P00022 | Funding only | $1.57M | DATA AND PERFORMANCE TASK ORDER OPTION YEAR ONE |
| 2025-09-23 | P00021 | Supplemental agreement (work within scope) | $307.3K | DATA AND PERFORMANCE TASK ORDER OPTION YEAR ONE |
| 2025-08-18 | P00020 | Funding only | $10.30M | DATA AND PERFORMANCE TASK ORDER OPTION YEAR ONE |
| 2025-07-31 | P00019 | Change order | $7.88M | DATA AND PERFORMANCE TASK ORDER OPTION YEAR ONE |
| 2025-06-12 | P00018 | Supplemental agreement (work within scope) | -$167.0K | CIVILIAN WORKSTREAM PWS REVISION AND DE-OBLIGATION MODIFICATION |
| 2025-05-22 | P00017 | Supplemental agreement (work within scope) | $735.4K | D&P OY1 REDLINED PWS PROPOSAL |
| 2025-04-08 | P00016 | Funding only | $386.6K | FY25 D&P ARNG INCREMENTAL FUNDING |
| 2025-03-13 | P00015 | Funding only | $3.65M | DATA & PERFORMANCE TASK ORDER, FY25 INCREMENTAL FUNDING |
| 2025-03-07 | P00014 | Supplemental agreement (work within scope) | $8.3K | DATA & PERFORMANCE FUNDING SHIFT AND INCREMENTAL FUNDING |
| 2025-03-04 | P00013 | Funding only | $20.00M | DATA & PERFORMANCE INCREMENTAL FUNDING |
| 2025-02-18 | P00012 | Supplemental agreement (work within scope) | $0 | D&P TASK ORDER MODIFICATION TO REALIGN FUNDING |
| 2025-01-30 | P00011 | Funding only | $18.83M | INCREMENTAL FUNDING FOR D&P TO |
| 2025-01-14 | P00010 | Change order definitized | $0 | DATA & PERFORMANCE TASK ORDER. DEFINITIZE LTD 25-001 AND REALIGN FUNDING BETWEEN SLIN 1017BA AND 1017BB. |
| 2025-01-10 | P00009 | Option exercised | $4.18M | DATA & PERFORMANCE TASK ORDER, MODIFICATION TO EXERCISE OPTION YEAR ONE (1) |
| 2024-12-13 | P00008 | Funding only | $5.27M | DATA & PERFORMANCE ARMY NON-IT |
| 2024-11-14 | P00007 | Supplemental agreement (work within scope) | $0 | DATA & PERFORMANCE ARMY NON-IT |
| 2024-09-30 | P00006 | Funding only | $58.5K | DATA & PERFORMANCE ARMY NON-IT |
| 2024-09-27 | P00005 | Funding only | $11.68M | DATA & PERFORMANCE ARMY NON-IT |
| 2024-08-22 | P00004 | Funding only | $8.31M | DATA & PERFORMANCE ARMY NON-IT |
| 2024-07-23 | P00003 | Supplemental agreement (work within scope) | $446.4K | D&P LABOR - ACTIVE |
| 2024-05-28 | P00002 | Funding only | $13.37M | D&P LABOR - ACTIVE |
| 2024-04-24 | P00001 | Funding only | $7.81M | D&P LABOR - ACTIVE |
| 2024-02-29 | 0 | $7.45M | FY24 DATA & PERFORMANCE |
Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-22). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗