W9124D24F0021↗
DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $80.46M obligated so far for support- management: advertising. Its period of performance ended 2024-11-15.
Key facts · data as of Oct 25, 2026
- Recipient
- DDB Chicago Inc.
- Awarding agency
- Department of the Army (Department of Defense)
- Contracting office
- W6QM Micc-Ft Knox (W9124D)
- Obligated to date
- $80.46M
- Potential value
- $54.77M
- Ends
- 2024-11-15
Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 25, 2026.
Cite this page: SpendQuery, Award W9124D24F0021, data as of Oct 25, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D24F0021_9700_W9124D19D0001_9700
DDB Chicago Inc.: all federal awards · Department of Defense: spending · W6QM Micc-Ft Knox: what it buys
FY24 LOCAL MEDIA TASK ORDER
Obligated to date$80.46M34 actions
Current value$54.77Mwith options exercised
Period2023-11-16 → 2024-11-15current end date
Passed on$68.93Mto 8 subcontractors
What it is
- Product or service
- Support- Management: Advertising (PSC R701)
- Industry
- Advertising Agencies (NAICS 541810)
- Contracting office
- W6QM Micc-Ft Knox (W9124D)
- Competition
- Full and open competition
- Pricing
- Cost plus fixed fee
- How it was bought
- Single-award IDIQ · under W9124D19D0001
- Solicitation
- W9124D16R0046
- Where the work is
- Cook, IL · district IL-07
Obligations by fiscal year
FY2024$80.46M
SpendQuery holds FY2023 on; earlier years are on USAspending.gov.
Subcontractors: where the money went next
8 subawards totaling $68.93M (85.7% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.
| Subcontractor | Amount | Subawards | Where | First | Last |
|---|---|---|---|---|---|
| Omd USA LLC | $29.96M | 1 | NY | 2023-11-16 | 2023-11-16 |
| Fleishman-Hillard Inc | $18.10M | 1 | DC | 2023-11-16 | 2023-11-16 |
| The Marketing Arm Inc | $17.05M | 1 | TX | 2023-11-16 | 2023-11-16 |
| Omnicom Media Group Holdings Inc | $1.45M | 1 | NY | 2023-11-16 | 2023-11-16 |
| Fluent360 LLC | $1.11M | 1 | IL | 2023-11-16 | 2023-11-16 |
| Fors Marsh Group LLC | $668.0K | 1 | VA | 2023-11-16 | 2023-11-16 |
| Rapp Illinois Inc | $508.8K | 1 | NY | 2023-11-16 | 2023-11-16 |
| Critical Mass (U.S.) Inc. | $77.0K | 1 | IL | 2023-11-16 | 2023-11-16 |
The largest single subawards
| Date | To | Amount | For |
|---|---|---|---|
| 2023-11-16 | Omd USA LLC | $29.96M | OMD PERFORMS MEDIA PLANNING, BUYING AND MANAGEMENT SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | Fleishman-Hillard Inc | $18.10M | FH PERFORMS SOCIAL MEDIA MANAGEMENT AND PR SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | The Marketing Arm Inc | $17.05M | TMA PERFORMS LOCAL MEDIA SUPPORT, SMSP, GFP MANAGEMENT AND EVENTS SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | Omnicom Media Group Holdings Inc | $1.45M | ANNALECT PERFORMS DATA, TECH AND ANALYTICS FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | Fluent360 LLC | $1.11M | FLUENT360 PERFORMS HISPANIC AND MULTI-CULTURAL MARKETING SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | Fors Marsh Group LLC | $668.0K | FORS MARSH PERFORMS RESEARCH AND STRATEGY CONSULTING SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | Rapp Illinois Inc | $508.8K | RAPP PERFORMS DIGITAL MARKETING CONSULTING SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
| 2023-11-16 | Critical Mass (U.S.) Inc. | $77.0K | CRITICAL MASS PERFORMS DIGITAL MARKETING AND STRATEGY SERVICES FOR THE LOCAL AND SOCIAL MARKETING TASK ORDER. |
Every action
34 actions since 2023-11-15. Each is a modification or amendment with the money it added or took back.
| Date | Modification | Kind | Amount | What the agency wrote |
|---|---|---|---|---|
| 2024-09-27 | P00016 | Funding only | $0 | FUNDING MOD TO CORRECT FEE ALLOCATION ON CLINS 006AE AND 0014AC |
| 2024-09-27 | P00016 | Funding only | $0 | FUNDING MOD TO CORRECT FEE ALLOCATION ON CLINS 006AE AND 0014AC |
| 2024-09-25 | P00015 | Supplemental agreement (work within scope) | -$53.1K | DEOB UFL, OCAR, TRAVEL |
| 2024-09-25 | P00015 | Supplemental agreement (work within scope) | -$23.5K | DEOB UFL, OCAR, TRAVEL |
| 2024-09-20 | P00014 | Change order | $110.8K | TACF LA EVENT SPONSORSHIP AND OCAR PAID BOOSTING |
| 2024-09-20 | P00014 | Change order | $473.0K | TACF LA EVENT SPONSORSHIP AND OCAR PAID BOOSTING |
| 2024-09-12 | P00013 | Supplemental agreement (work within scope) | -$1.23M | LOCAL MEDIA AND SUPPORT |
| 2024-09-12 | P00013 | Supplemental agreement (work within scope) | $2.17M | LOCAL MEDIA AND SUPPORT |
| 2024-09-03 | P00012 | Supplemental agreement (work within scope) | $8.6K | TACF- HOUSTON EVENT |
| 2024-09-03 | P00012 | Supplemental agreement (work within scope) | $154.5K | TACF HOUSTON EVENT |
| 2024-08-01 | P00011 | Supplemental agreement (work within scope) | $4.7K | LOCAL MEDIA (USAREC) OVERBURN SUBCLIN 0024AF |
| 2024-08-01 | P00011 | Supplemental agreement (work within scope) | $54.7K | PR/SOCIAL MEDIA OVERBURN SUBCLIN 0014AC |
| 2024-07-08 | P00010 | Supplemental agreement (work within scope) | $0 | LOCAL MEDIA |
| 2024-07-08 | P00010 | Supplemental agreement (work within scope) | $1.00M | PR/SOCIAL MEDIA |
| 2024-05-23 | P00009 | Supplemental agreement (work within scope) | $1 | LOCAL MEDIA SUPPORT (SXSW) FINALIZATION |
| 2024-05-23 | P00009 | Supplemental agreement (work within scope) | -$163 | PR/SOCIAL MEDIA - SXSW |
| 2024-04-08 | P00008 | Supplemental agreement (work within scope) | $61.0K | LOCAL MEDIA SUPPORT |
| 2024-04-08 | P00008 | Supplemental agreement (work within scope) | $1.22M | LOCAL MEDIA SUPPORT |
| 2024-03-26 | P00007 | Supplemental agreement (work within scope) | -$109.0K | LOCAL MEDIA (USAREC) |
| 2024-03-26 | P00007 | Supplemental agreement (work within scope) | $0 | PR/SOCIAL MEDIA |
| 2024-03-12 | P00006 | Supplemental agreement (work within scope) | -$124.0K | LOCAL MEDIA (USAREC) |
| 2024-03-12 | P00006 | Supplemental agreement (work within scope) | $3.99M | FY24 LOCAL MEDIA SUPPORT |
| 2024-02-21 | P00005 | Funding only | $5.86M | FY24 LOCAL MEDIA, SOCIAL MEDIA AND OPERATIONAL INFRASTRUCTURE TASK ORDER INCREMENTAL FUNDING |
| 2024-02-21 | P00005 | Funding only | $2.62M | FY24 LOCAL MEDIA, SOCIAL MEDIA AND OPERATIONAL INFRASTRUCTURE TASK ORDER INCREMENTAL FUNDING |
| 2024-02-08 | P00004 | Change order | $703.0K | LOCAL MEDIA (SXSW) |
| 2024-02-08 | P00004 | Change order | $12.0K | LOCAL MEDIA SUPPORT |
| 2024-01-29 | P00003 | Funding only | $160.0K | LOCAL MEDIA |
| 2024-01-29 | P00003 | Funding only | $18.15M | ARMY AD CONTRACT INCREMENTAL FUNDING FOR THE FY24 LOCAL, SOCIAL, OPS INFRASTRUCTURE TASK ORDER. |
| 2023-12-15 | P00002 | Funding only | $35.0K | FY24 LSO INCREMENTAL FUNDING FOR ARNG CLINS |
| 2023-12-15 | P00002 | Funding only | $1.93M | FY24 LSO INCREMENTAL FUNDING FOR ARNG CLINS |
| 2023-12-01 | P00001 | Funding only | $80.2K | LOCAL MEDIA (USAREC) |
| 2023-12-01 | P00001 | Funding only | $6.78M | PR/SOCIAL MEDIA |
| 2023-11-15 | 0 | $20.19M | FY24 LOCAL MEDIA TASK ORDER | |
| 2023-11-15 | 0 | $16.24M | FY24 LOCAL MEDIA TASK ORDER |
Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-25). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗