W9124D24F0257↗
DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $35.24M obligated so far for support- management: advertising. Its period of performance ended 2026-05-31.
Key facts · data as of Oct 25, 2026
- Recipient
- DDB Chicago Inc.
- Awarding agency
- Department of the Army (Department of Defense)
- Contracting office
- W6QM Micc-Ft Knox (W9124D)
- Obligated to date
- $35.24M
- Potential value
- $35.24M
- Ends
- 2026-05-31
Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 25, 2026.
Cite this page: SpendQuery, Award W9124D24F0257, data as of Oct 25, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D24F0257_9700_W9124D19D0001_9700
DDB Chicago Inc.: all federal awards · Department of Defense: spending · W6QM Micc-Ft Knox: what it buys
FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED
What it is
- Product or service
- Support- Management: Advertising (PSC R701)
- Industry
- Advertising Agencies (NAICS 541810)
- Contracting office
- W6QM Micc-Ft Knox (W9124D)
- Competition
- Full and open competition
- Pricing
- Cost plus fixed fee
- How it was bought
- Single-award IDIQ · under W9124D19D0001
- Solicitation
- W9124D16R0046
- Where the work is
- Cook, IL · district IL-07
Obligations by fiscal year
SpendQuery holds FY2023 on; earlier years are on USAspending.gov.
Subcontractors: where the money went next
8 subawards totaling $14.37M (40.8% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.
| Subcontractor | Amount | Subawards | Where | First | Last |
|---|---|---|---|---|---|
| Critical Mass (U.S.) Inc. | $13.05M | 1 | IL | 2024-06-01 | 2024-06-01 |
| Fluent360 LLC | $437.6K | 1 | IL | 2024-06-01 | 2024-06-01 |
| Rapp Illinois Inc | $339.9K | 1 | NY | 2024-06-01 | 2024-06-01 |
| Fors Marsh Group LLC | $259.2K | 1 | VA | 2024-06-01 | 2024-06-01 |
| Omnicom Media Group Holdings Inc | $89.3K | 1 | NY | 2024-06-01 | 2024-06-01 |
| Omd USA LLC | $89.1K | 1 | NY | 2024-06-01 | 2024-06-01 |
| Fleishman-Hillard Inc | $63.5K | 1 | DC | 2024-06-01 | 2024-06-01 |
| The Marketing Arm Inc | $43.6K | 1 | TX | 2024-06-01 | 2024-06-01 |
The largest single subawards
| Date | To | Amount | For |
|---|---|---|---|
| 2024-06-01 | Critical Mass (U.S.) Inc. | $13.05M | CRITICAL MASS PERFORMS DIGITAL MARKETING AND STRATEGY SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | Fluent360 LLC | $437.6K | FLUENT360 PERFORMS HCM SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | Rapp Illinois Inc | $339.9K | RAPP PERFORMS DIGITAL CONSULTING AND STRATEGY SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | Fors Marsh Group LLC | $259.2K | FORS MARSH PERFORMS RESEARCH AND STRATEGY SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | Omnicom Media Group Holdings Inc | $89.3K | ANNALECT PERFORMS DATA, TECH AND ANALYTICS SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | Omd USA LLC | $89.1K | OMD PERFORMS MEDIA MANAGEMENT AND REPORTING SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | Fleishman-Hillard Inc | $63.5K | FH PERFORMS SOCIAL MEDIA MARKETING AND PR SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
| 2024-06-01 | The Marketing Arm Inc | $43.6K | TMA PERFORMS LOCAL MARKETING, GFP MANAGEMENT AND EVENTS INSIGHT SERVICES FOR THE FY24 OWNED CHANNELS TASK ORDER. |
Every action
12 actions since 2024-05-30. Each is a modification or amendment with the money it added or took back.
| Date | Modification | Kind | Amount | What the agency wrote |
|---|---|---|---|---|
| 2026-04-08 | PZ0011 | Change order definitized | $0 | PERFORMANCE WORK STATEMENT |
| 2025-09-18 | P00010 | Supplemental agreement (work within scope) | $0 | FY25 OWNED CHANNELS DESCOPE OF PWS AND REDUCE CEILING |
| 2025-07-15 | P00009 | Supplemental agreement (work within scope) | $0 | OWNED CHANNELS OY1 INCREMENTAL FUNDING. FUNDS SHIFTED FROM SLIN 1017BA TO SLIN 1017BC |
| 2025-07-09 | P00008 | Supplemental agreement (work within scope) | $10.32M | MODIFICATION TO ADJUST OPTION YEAR PWS AND PRICING. |
| 2025-05-20 | P00007 | Supplemental agreement (work within scope) | $680.8K | INCREMENTAL FUNDING FOR BASE DIRECT LABOR & ODE AEMO |
| 2025-05-08 | P00006 | Option exercised | $6.59M | MODIFICATION TO EXERCISE OPTION YEAR ONE OF W9124D24F0257 OWNED CHANNELS TASK ORDER |
| 2025-05-05 | P00005 | Supplemental agreement (work within scope) | $0 | DIRECT LABOR & ODE AEMO |
| 2025-01-28 | P00004 | Supplemental agreement (work within scope) | $0 | FY24 OC NO COST MOD TO ADD CIVILIAN DELIVERABLES UNDER ACTIVITY 2.2 AND DELETE A DUPLICATIVE DELIVERABLE UNDER KEY DELIVERABLE 4.3. ADMINISTRATIVE CHANGES OF UPDATING KO ON WAWF INSTRUCTIONS AND BASE CLIN 1017 WERE UPDATED. |
| 2024-09-26 | P00003 | Funding only | -$1.03M | DIRECT LABOR & ODE AEMO |
| 2024-09-19 | P00002 | Funding only | $2.70M | DIRECT LABOR & ODE AEMO |
| 2024-07-24 | P00001 | Change order | $830.0K | DIRECT LABOR & ODE AEMO |
| 2024-05-30 | 0 | $15.16M | FY24 OWNED CHANNELS BAU - ARMY AND CIVILIAN FUNDED |
Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-25). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗