W9124D24F0272↗

DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $29.10M obligated so far for support- management: advertising. Its period of performance ended 2025-06-30.

Key facts · data as of Oct 25, 2026

Recipient
DDB Chicago Inc.
Awarding agency
Department of the Army (Department of Defense)
Contracting office
W6QM Micc-Ft Knox (W9124D)
Obligated to date
$29.10M
Potential value
$29.10M
Ends
2025-06-30

Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 25, 2026.

Cite this page: SpendQuery, Award W9124D24F0272, data as of Oct 25, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D24F0272_9700_W9124D19D0001_9700

AEMO CORE OPS

Delivery Order · Department of the Army · to DDB Chicago Inc. (UEI ZYCVPMAU6MH8) · data as of 2026-10-25

Obligated to date$29.10M5 actions
Current value$29.10Mwith options exercised
Period2024-07-01 → 2025-06-30current end date
Passed on$11.43Mto 8 subcontractors

What it is

Product or service
Support- Management: Advertising (PSC R701)
Industry
Advertising Agencies (NAICS 541810)
Contracting office
W6QM Micc-Ft Knox (W9124D)
Competition
Full and open competition
Pricing
Firm fixed price
How it was bought
Single-award IDIQ · under W9124D19D0001
Solicitation
W9124D16R0046
Where the work is
Cook, IL · district IL-07

Obligations by fiscal year

FY2024$26.51M
FY2025$2.60M

SpendQuery holds FY2023 on; earlier years are on USAspending.gov.

Subcontractors: where the money went next

8 subawards totaling $11.43M (39.3% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.

SubcontractorAmountSubawardsWhereFirstLast
Rapp Illinois Inc$8.07M1NY2024-06-282024-06-28
Omnicom Media Group Holdings Inc$683.1K1NY2024-06-282024-06-28
Omd USA LLC$682.3K1NY2024-06-282024-06-28
Fleishman-Hillard Inc$598.1K1DC2024-06-282024-06-28
Critical Mass (U.S.) Inc.$498.6K1IL2024-06-282024-06-28
The Marketing Arm Inc$386.1K1TX2024-06-282024-06-28
Fluent360 LLC$314.2K1IL2024-06-282024-06-28
Fors Marsh Group LLC$206.8K1VA2024-06-282024-06-28
The largest single subawards
DateToAmountFor
2024-06-28Rapp Illinois Inc$8.07MRAPP PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER. RAPP ALSO MANAGES THE CONTACT CENTER VENDOR, NORTH SOUTH CONSULTING GROUP. THAT SUBCONTRACT AMOUNT IS $6,894,027.27.
2024-06-28Omnicom Media Group Holdings Inc$683.1KANNALECT PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.
2024-06-28Omd USA LLC$682.3KOMD PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.
2024-06-28Fleishman-Hillard Inc$598.1KFH PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.
2024-06-28Critical Mass (U.S.) Inc.$498.6KCRITICAL MASS PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.
2024-06-28The Marketing Arm Inc$386.1KTMA PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.
2024-06-28Fluent360 LLC$314.2KFLUENT PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.
2024-06-28Fors Marsh Group LLC$206.8KFORS MARSH PERFORMS CORE OPERATIONS ACTIVITIES TO SUPPORT THE US ARMY ADVERTISING TASK ORDER.

Every action

5 actions since 2024-06-20. Each is a modification or amendment with the money it added or took back.

DateModificationKindAmountWhat the agency wrote
2025-06-02P00004Supplemental agreement (work within scope)$720.1KFY24-25 CORE OPS TASK ORDER SAW A FUNDING SHIFT: CLIN 1029 DECREASED BY $57,610.12, OFFSET BY THE ADDITION OF CLIN 1032. CLIN 1030 WAS FULLY FUNDED. THE TOTAL TASK ORDER FUNDING INCREASED BY $720,125.43, AND DFARS CLAUSE 252.232-7007 WAS REMOVED.
2024-11-26P00003Supplemental agreement (work within scope)$1.88MMODIFICATION TO FY24-25 CORE OPERATIONS AND CONTACT (CALL) CENTER/LEAD OPS TASK ORDER TO EXPAND GOARMY CONTACT CENTER (GACC) CAPABILITIES FOR REMAINDER OF TO POP IAW MODIFICATION TO BASE K THAT ADDED NEW CAPABILITIES AND ACTIVITIES TO GACC.
2024-09-27P00002Supplemental agreement (work within scope)$14.52MARMY MARKETING AND ADVERTISING PROGRAM CORE OPS TASK ORDER MODIFICATION TO FIX FUNDING DUE TO INVOICE ISSUES.
2024-09-25P00001Funding only-$9.34MARMY MARKETING AND ADVERTISING PROGRAM CORE OPS / CONTACT CENTER TO MODIFICATION TO MODIFY AND CORRECT FUNDING.
2024-06-200$21.33MAEMO CORE OPS

Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-25). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗