W9124D25F0128↗
DDB Chicago Inc. received this contract from W6QM Micc-Ft Knox, Department of the Army: $28.80M obligated so far for support- management: advertising. It runs to 2027-03-25.
Key facts · data as of Oct 25, 2026
- Recipient
- DDB Chicago Inc.
- Awarding agency
- Department of the Army (Department of Defense)
- Contracting office
- W6QM Micc-Ft Knox (W9124D)
- Obligated to date
- $28.80M
- Potential value
- $28.80M
- Ends
- 2027-03-25
Source: USAspending.gov prime award records (obligations: money committed, not outlays), data as of Oct 25, 2026.
Cite this page: SpendQuery, Award W9124D25F0128, data as of Oct 25, 2026, https://spendquery.com/award?id=CONT_AWD_W9124D25F0128_9700_W9124D19D0001_9700
DDB Chicago Inc.: all federal awards · Department of Defense: spending · W6QM Micc-Ft Knox: what it buys · The follow-on: recompete brief
ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO)
Up for re-bid: ends 2027-03-25. Recompete brief →
What it is
- Product or service
- Support- Management: Advertising (PSC R701)
- Industry
- Advertising Agencies (NAICS 541810)
- Contracting office
- W6QM Micc-Ft Knox (W9124D)
- Competition
- Full and open competition
- Pricing
- Cost plus fixed fee
- How it was bought
- Single-award IDIQ · under W9124D19D0001
- Solicitation
- W9124D16R0046
- Where the work is
- Cook, IL · district IL-07
Obligations by fiscal year
SpendQuery holds FY2023 on; earlier years are on USAspending.gov.
Subcontractors: where the money went next
9 subawards totaling $4.49M (15.6% of what was obligated), as DDB Chicago Inc. reported them. Primes report subawards of $30,000 or more; smaller ones and unreported ones aren't here.
| Subcontractor | Amount | Subawards | Where | First | Last |
|---|---|---|---|---|---|
| Fors Marsh Group LLC | $2.99M | 1 | VA | 2025-02-25 | 2025-02-25 |
| Omnicom Group Inc. | $840.8K | 2 | NY | 2025-02-25 | 2025-02-25 |
| Credera Enterprises Company, LLC | $500.0K | 1 | TX | 2025-02-25 | 2025-02-25 |
| Fluent360 LLC | $37.3K | 1 | IL | 2025-02-25 | 2025-02-25 |
| Critical Mass (U.S.) Inc. | $33.4K | 1 | IL | 2025-02-25 | 2025-02-25 |
| Rapp Illinois Inc | $30.3K | 1 | NY | 2025-02-25 | 2025-02-25 |
| Fleishman-Hillard Inc | $29.9K | 1 | DC | 2025-02-25 | 2025-02-25 |
| The Marketing Arm Inc | $29.0K | 1 | TX | 2025-02-25 | 2025-02-25 |
The largest single subawards
| Date | To | Amount | For |
|---|---|---|---|
| 2025-02-25 | Fors Marsh Group LLC | $2.99M | FORS MARSH PERFORMS RESEARCH AND STRATEGY SERVICES FOR THE RESEARCH & INNOVATIONS TASK ORDER. |
| 2025-02-25 | Omnicom Media Group Holdings Inc | $809.1K | ANNALECT PERFORMS DATA, TECH AND ANALYTIC SERVICES FOR THE RESEARCH & INNOVATION TASK ORDER. |
| 2025-02-25 | Credera Enterprises Company, LLC | $500.0K | CREDERA PERFORMS DIGITAL AND TECHNOLOGY STRATEGY SERVICES FOR THE INNOVATION TASK ORDER. |
| 2025-02-25 | Fluent360 LLC | $37.3K | FLUENT360 PERFORMS HCM SERVICES FOR THE FY23 INNOVATION TASK ORDER. |
| 2025-02-25 | Critical Mass (U.S.) Inc. | $33.4K | CRITICAL MASS PERFORMS DIGITAL STRATEGY AND MARKETING SERVICES FOR THE RESEARCH & INNOVATION TASK ORDER. |
| 2025-02-25 | Omd USA LLC | $31.7K | OMD PERFORMS MEDIA MANAGEMENT AND OVERSIGHT SERVICES FOR THE RESEARCH & INNOVATION TASK ORDER. |
| 2025-02-25 | Rapp Illinois Inc | $30.3K | RAPP PERFORMS DIGITAL MARKETING CONSULTING SERVICES FOR THE RESEARCH & INNOVATION TASK ORDER. |
| 2025-02-25 | Fleishman-Hillard Inc | $29.9K | FH PERFORMS SOCIAL MEDIA MARKETING AND PR SERVICES FOR THE RESEARCH & INNOVATION TASK ORDER. |
| 2025-02-25 | The Marketing Arm Inc | $29.0K | TMA PERFORMS LOCAL MARKETING, GFP AND EVENT MANAGEMENT SERVICES FOR THE INNOVATIONS TASK ORDER. |
Every action
14 actions since 2025-02-20. Each is a modification or amendment with the money it added or took back.
| Date | Modification | Kind | Amount | What the agency wrote |
|---|---|---|---|---|
| 2026-04-13 | PZ0013 | Change order definitized | $5.60M | FY25 RESEARCH AND INNOVATION TASK ORDER |
| 2026-03-19 | PZ0012 | Change order definitized | $0 | FY25 RESEARCH AND INNOVATION TASK ORDER |
| 2026-02-11 | P00011 | Supplemental agreement (work within scope) | $0 | FY25 RESEARCH AND INNOVATION TASK ORDER |
| 2026-01-29 | P00010 | Change order | $3.00M | FY25 RESEARCH AND INNOVATION TASK ORDER |
| 2026-01-20 | P00009 | Supplemental agreement (work within scope) | $0 | FY25 RESEARCH AND INNOVATION TASK ORDER |
| 2025-12-10 | PZ0008 | Supplemental agreement (work within scope) | $0 | PWS FY25 R&I UPDATED_P00008 CLEAN (20251002) |
| 2025-09-25 | P00007 | Change order | $300.0K | CHANGE ORDER COMMANDERS REQUIREMENT |
| 2025-09-11 | P00006 | Change order | $4.50M | CHANGE ORDER MODIFICATION ADDING VOICE OF THE SOLDIER AND SEAT AT THE TABLE REQUIREMENTS |
| 2025-09-04 | P00005 | Supplemental agreement (work within scope) | -$581.6K | REDUCE THE SCOPE OF THE PWS AND DE-OBLIGATE FUNDING |
| 2025-07-09 | P00004 | Administrative change | $0 | STOP WORK ON 2.1 NEW PROSPECT SEGMENTATION SURVEY, ON THE FUTURE SOLDIER SURVEY (FSS) AS INSTRUCTED ON 25 JUNE 2025. |
| 2025-06-18 | P00003 | Supplemental agreement (work within scope) | $0 | MOD TO REDUCE SCOPE FOR BAU TO INCLUDE VOS |
| 2025-06-09 | P00002 | Supplemental agreement (work within scope) | $0 | PWS CORRECTION |
| 2025-04-10 | P00001 | Supplemental agreement (work within scope) | -$232.6K | DEOB AEMO FUNDS |
| 2025-02-20 | 0 | $16.22M | ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO) |
Source: USAspending.gov prime award transactions and FSRS subaward reports, as loaded by SpendQuery (data as of 2026-10-25). Amounts are obligations (money committed), not outlays. The official record on USAspending.gov ↗