48 CFR · Federal Acquisition Regulation and Defense supplement

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The codified text (eCFR, as of 2026-10-02). Under the Revolutionary FAR Overhaul ↗, agencies follow class deviations with new text for many parts while the formal rules go through the Federal Register: check the solicitation and your contract's clauses, which rule.

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8 sections with “Advertising material”

  • FAR 31.205-1 Public relations and advertising costs.
    …f the public. The term public relations includes activities associated with areas such as advertising, customer relations, etc. (b) Advertising means the use of media to promote the sale of products or services and to accomplish the activi…
  • FAR 15.601 Definitions.
    As used in this subpart— Advertising material means material designed to acquaint the Government with a prospective contractor's present products, services, or potential capabilities, or designed to stimulate the Government's interest in b…
  • FAR 15.603 General.
    …ion, and often represent a substantial investment of time and effort by the offeror. (b) Advertising material, commercial product or commercial service offers, or contributions, as defined in 15.601, or routine correspondence on technical …
  • FAR 31.205-34 Recruitment costs.
    …raph (b) of this subsection, the following costs are allowable: (1) Costs of help-wanted advertising. (2) Costs of operating an employment office needed to secure and maintain an adequate labor force. (3) Costs of operating an aptitude a…
  • FAR 9.204 Responsibilities for establishment of a qualification requirement.
    …release the supplier from compliance with the specification; and (5) Use of the list for advertising or publicity is permitted. However, it must not be stated or implied that a particular product or source is the only product or source of …
  • FAR 31.603 Requirements.
    …ic beverages. (7) Contributions or donations, regardless of the recipient. (8) Costs of advertising designed to promote the contractor or its products. (9) Costs of promotional items and memorabilia, including models, gifts, and souvenir…
  • FAR 52.222-26 Equal Opportunity.
    …employment, (ii) upgrading, (iii) demotion, (iv) transfer, (v) recruitment or recruitment advertising, (vi) layoff or termination, (vii) rates of pay or other forms of compensation, and (viii) selection for training, including apprenticeshi…
  • FAR 52.222-50 Combating Trafficking in Persons.
    …tion to, skills testing, recommending, or placing employees or potential employees; (ii) Advertising; (iii) Obtaining permanent or temporary labor certification, including any associated fees; (iv) Processing applications and petitions; …

FAR (chapter 1)

DFARS (chapter 2, Defense)

Source: eCFR, 48 CFR chapters 1 and 2 (GPO GovInfo bulk data) ↗. Rule changes in progress: FAR, DFARS. Terms: glossary.