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48 CFR · Federal Acquisition Regulation and Defense supplement

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The codified text (eCFR, as of 2026-10-02). Under the Revolutionary FAR Overhaul ↗, agencies follow class deviations with new text for many parts while the formal rules go through the Federal Register: check the solicitation and your contract's clauses, which rule.

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23 sections with “advertising”

  • FAR 5.504 Use of advertising agencies.
    (a) General. Basic ordering agreements may be placed with advertising agencies for assistance in producing and placing advertisements when a significant number will be placed in several publications and in national media. Services of advert…
  • FAR 31.205-1 Public relations and advertising costs.
    …f the public. The term public relations includes activities associated with areas such as advertising, customer relations, etc. (b) Advertising means the use of media to promote the sale of products or services and to accomplish the activi…
  • DFARS 231.205-1 Public relations and advertising costs.
    …visions affecting foreign military sales contracts. (f) Unallowable public relations and advertising costs also include monies paid to the Government associated with the leasing of Government equipment, including lease payments and reimbur…
  • FAR 5.503 Procedures.
    …l. (1) Orders for paid advertisements may be placed directly with the media or through an advertising agency. Contracting officers shall give small, small disadvantaged, women-owned, veteran-owned, HUBZone, and service-disabled veteran-owne…
  • FAR 31.205-38 Selling costs.
    …iple are unallowable. (b) Selling activity includes the following broad categories: (1) Advertising. Advertising is defined at 31.205-1(b), and advertising costs are subject to the allowability provisions of 31.205-1(d) and (f). (2) Corp…
  • FAR 31.205-34 Recruitment costs.
    …raph (b) of this subsection, the following costs are allowable: (1) Costs of help-wanted advertising. (2) Costs of operating an employment office needed to secure and maintain an adequate labor force. (3) Costs of operating an aptitude a…
  • FAR 5.102 Availability of solicitations.
    … an exception in paragraph (a)(5) of this section applies. The GPE meets the synopsis and advertising requirements of this part. (5) The contracting officer need not make a solicitation available through the GPE as required in paragraph (a…
  • FAR 5.502 Authority.
    …g officers shall obtain written authorization in accordance with agency procedures before advertising in newspapers. (b) Other media. Unless the agency head determines otherwise, advance written authorization is not required to place adver…
  • FAR 9.204 Responsibilities for establishment of a qualification requirement.
    …release the supplier from compliance with the specification; and (5) Use of the list for advertising or publicity is permitted. However, it must not be stated or implied that a particular product or source is the only product or source of …
  • FAR 9.207 Changes in status regarding qualification requirements.
    …ML, or QBL; (6) A condition of meeting the qualification requirement was violated; e.g., advertising or publicity contrary to 9.204(h)(5); (7) A revised specification imposes a new qualification requirement; (8) Manufacturing or design c…
  • FAR 13.201 General.
    …tract may require the presence or use of a covered application, (e.g., where social media advertising services might be part of the procurement), unless an exception is granted in accordance with Office of Management and Budget Memorandum M…
  • FAR 15.601 Definitions.
    As used in this subpart— Advertising material means material designed to acquaint the Government with a prospective contractor's present products, services, or potential capabilities, or designed to stimulate the Government's interest in b…
  • FAR 15.603 General.
    …ion, and often represent a substantial investment of time and effort by the offeror. (b) Advertising material, commercial product or commercial service offers, or contributions, as defined in 15.601, or routine correspondence on technical …
  • FAR 15.604 Agency points of contact.
    …Announcements; or grant programs. (4) Agency points of contact for information regarding advertising, contributions, and other types of transactions similar to unsolicited proposals. (5) Information sources on agency objectives and areas …
  • FAR 22.1702 Definitions.
    …tion to, skills testing, recommending, or placing employees or potential employees; (ii) Advertising; (iii) Obtaining permanent or temporary labor certification, including any associated fees; (iv) Processing applications and petitions; …
  • FAR 31.109 Advance agreements.
    … of construction plant and equipment (see 31.105(d)). (15) Costs of public relations and advertising; and (16) Statistical sampling methods (see 31.201-6(c)(4).
  • FAR 31.603 Requirements.
    …ic beverages. (7) Contributions or donations, regardless of the recipient. (8) Costs of advertising designed to promote the contractor or its products. (9) Costs of promotional items and memorabilia, including models, gifts, and souvenir…
  • FAR 45.603 Abandonment or destruction of personal property.
    …elfare. (2) The estimated cost of continued care and handling of the property (including advertising, storage and other costs associated with making the sale), exceed the estimated proceeds from its sale. (c) In lieu of abandonment or its…
  • FAR 52.208-6 Marking of Leased Vehicles.
    …at the placards may not contain any references to the Contractor that may be construed as advertising or endorsement by the Government of the Contractor. (End of clause)
  • FAR 52.222-26 Equal Opportunity.
    …employment, (ii) upgrading, (iii) demotion, (iv) transfer, (v) recruitment or recruitment advertising, (vi) layoff or termination, (vii) rates of pay or other forms of compensation, and (viii) selection for training, including apprenticeshi…
  • FAR 52.222-27 Affirmative Action Compliance Requirements for Construction.
    …8) Disseminate the Contractor's equal employment policy externally by including it in any advertising in the news media, specifically including minority and female news media. Provide written notification to, and discuss this policy with, o…
  • FAR 52.222-50 Combating Trafficking in Persons.
    …tion to, skills testing, recommending, or placing employees or potential employees; (ii) Advertising; (iii) Obtaining permanent or temporary labor certification, including any associated fees; (iv) Processing applications and petitions; …
  • DFARS 252.237-7007 Termination for default.
    …articular remains; or (5) The Contractor mentions or otherwise uses this contract in its advertising in any way. (End of clause)

FAR (chapter 1)

DFARS (chapter 2, Defense)

Source: eCFR, 48 CFR chapters 1 and 2 (GPO GovInfo bulk data) ↗. Rule changes in progress: FAR, DFARS. Terms: glossary.